Welcome the fans
For Expedia Group’s 2025 Sports Tourism campaign, I took a provided blog draft and turned it into a data-driven content hub designed to build buzz ahead of big games in 2026. I wrote the landing page, LinkedIn organic and paid social, and a feed card, turning a dense research report into punchy, skimmable storytelling that worked across formats to build trust, highlight opportunities, and position Expedia Group at the forefront of travel trends.
We Scored big
Within a month of publishing, the blog drove nearly 1,000 organic sessions in April alone, outpacing referral traffic. It also ranked #9 on Google for “sports tourism” (320 average monthly searches), picked up related terms like “travel for sports” and “athletic tourism,” and secured a spot in Google’s AI Overview.
Part of a Winning team
Along the way, I brainstormed and worked closely with my design partner to bring the campaign to life, referencing 90s sports graphics, exploring unique motion opportunities, and finding ways to visually speak to both fans and businesses.