The Science of Wanderlust

“Expedia Group's latest Science of Wanderlust study is pure behavioural catnip, a glorious reminder that even in an age of algorithms, we remain gloriously irrational creatures. Expedia Group Advertising has done something rare, they’ve turned wanderlust into a science. But the real genius? Turning that science back into art.”

-Rory Sutherland

Yes. THE Rory Sutherland reposted my video for this campaign and wrote this on LinkedIn.

This campaign that I provided content strategy and copywriting for was picked up by Bloomberg, The Drum, and 265+ other outlets reaching 173+ million impressions. It was so successful, our sales team requested training on the content.