Vrbo Host landing page updates

Vrbo’s List Your Property page is the front door to its host acquisition funnel, but the messaging wasn’t giving prospective hosts a clear reason to choose Vrbo. I rewrote the page from the ground up using fresh “Why Vrbo” research and updated data, with a focus on the different reasons people choose to become hosts.

That meant developing three rotating hero messages and carrying those ideas through the rest of the page.