This was originally a research report with a generic title. I teamed up with my design partner to develop  two distinct concepts and take it to the next level. The winner was “Cartbound,” a word I came up with for an own-able go-to-market message: travelers are shopping, and by reaching them at the right time, you’re bound to end up in their cart. This campaign showed up in print at Cannes Lions, across social media, in a video I scripted, in paid Reddit ads, and more.
It has led to partnerships with 100+ brands.

Cartbound: How Brands can turn Travelers into customers